Seth Modersohn credits soccer for developing his self-confidence, respect for hard work, creativity and strong sense of discipline. Soccer has functioned as a support system for hard times, such as his mother’s struggle with and death from cancer during his college years, but it has also been a source of pure joy.
Seth was first drawn to soccer as a young boy in Des Moines, Iowa. On Saturday mornings he’d watch a few cartoons and then head over to the elementary school practice field, cutting through neighbors’ backyards—the shortest route to his passion. His mom always told him, “do what you love and the rest will come,” and Seth has followed her advice. Soccer, his first love, has been a lifelong pursuit.
That early dedication led Seth to a spectacular high school career as he captained his team to an undefeated four-year record (86-0). He was also a team captain and MVP for his Drake University team and went on to play professionally for eight years for the Des Moines Menace in the Premier Development League. Seth was the team’s all time leader in wins/goals/assists and local media lauded him as a fan favorite.
Fans appreciated Seth not only for his prowess on the field, but for his work with kids in the community. By this time, he’d begun teaching the skills, techniques and all-around benefits of the game to younger players. The kids learned to play better and enjoyed themselves. Soccer, Seth says, is simply a tool to sharpen character, bring people together and have fun.
Developing alongside Seth’s love of soccer was his eye for fashion. The son of an artist and a photographer, Seth has a strong visual style. It’s no surprise to his friends and family that he could recognize every student in his high school by their shoes. The innovative California fashion scene drew Seth to its Los Angeles core, where he joined the trend-setting premium denim company Rock & Republic, helping them explode from 4 to over 250 employees.
For over a decade, Seth has been a licensed Nike supplier, working on artist collaborations, events and product development. His notable projects include work for entertainers Kendrick Lamar and Travis Scott, major events like the Men's and Women's World Cup, NASA, comedian Dave Chappelle, the Creed movies, Sundance Film Festival and NBA All-Star Weekend.
Seth operates at the intersection of craftsmanship and culture. A product architect with a visionary's touch, he has a knack for building lasting influence. As a Fear of God OG, he played a pivotal role in its meteoric rise to becoming one of the most influential and coveted brands in contemporary fashion. He's expertly bridged the gap between streetwear and high fashion, teaming up with global brands like Google and Netflix, as well as celebrities such as Will Smith, Casey Affleck, Snoop Dogg, Robbie Williams and UFC athletes to create their personal passion projects. Seth doesn't just make clothes; he engineers emotional connections.
Sethmode now combines Seth’s love of soccer and fashion. The foundation of Sethmode is a philosophy that aims to create a community and culture around soccer that will open minds, breakdown stereotypes, eliminate egos, embrace diversity, spread positivity and promote love. Sethmode is emotionally and physically enriching. Sethmode exists to give the skills and self confidence to grow and discover happiness through soccer.
It all comes back to that message from Mom—do what you love and the rest will follow. “When you have the ball at your feet,” Seth says, “you’re in charge. Nothing else matters—you are fully in the moment. Instinct kicks in, imagination flows.”
Undefeated Inc / Rifle City
• Adidas Be The Difference (Influencer Division) Champion
• Santa Monica Adult League (Division A) Champion
• South Bay Sports League (Manhattan Beach) Champion
Fight Back FC
• Rosewood Invitational (The Hundreds X Adidas) Champion
LA Vale
• Captain
• Adicup Champion
• LA Premier League Champion
• LA Premier League 1st Team All Conference
• Supermetro League Champion
Des Moines Menace Soccer Club (Premier Developmental League & United Soccer League)
• Captain
• 8 Seasons
• All Star (PDL & USL)
• Umbro Select (Major League Soccer Combine) Invitee/Participant
• 11 Time PDL Team Of The Week
• 3 Time PDL Player Of The Week
• 3 National Final Fours
Drake University (Missouri Valley Conference) Division 1
• Captain
• 2 Time All MVC
• All Midwest NSCAA & Umbro
• 2 Time Team MVP & Defensive MVP
• Paul Morrison Scholarship Winner - Student athlete majoring in journalism who demonstrated excellence on/off the field.
Miami University (Mid American Conference) Division 1
• MAC Tournament & Regular Season Champion
Roosevelt High School
• Captain
• Undefeated (86-0) Freshman-Senior
• 2 Time 1st Team All Conference
Iowa United Soccer Club & Soccer West Soccer Club
• Captain
• 5 State Championships
Iowa State Team (Olympic Development Program)
• Captain
• Region II Pool Team
Coach
• Iowa Youth Soccer (ISYSA) Coach Of The Year
• USSF National “C” License
• 3 Iowa State Champion Teams (U14 Boys & U15 Boys & U16 Girls)
• Los Feliz AYSO Regional Champion (U12 Boys) Undefeated Season
• Los Feliz AYSO All Star Team Coach
• Silver Lake Rec League Champion (U8 Boys)
• Iowa United Soccer Club (IUSC) Pro Coach & Youth Program Director
• Menace Camps & Clinics
• Menace Youth Academy Pro Coach
• Menace Summer Camp Director
• Olympic Development Program Tryout Evaluator
• Drake University Summer Camp Instructor
• Live Scan (Schools/Parks) Los Angeles
Volunteer
• Orphaned Starfish Foundation > Address challenges facing 10,000+ orphans, victims of abuse & at-risk youth in 21 countries.
• Athlete Connect > Educating kids about tobacco (American Lung Association).
• Junior Achievement > A program that educates & inspires young people to value free enterprise, business & economics.
• Literacy Army > Mentoring program for kids in need.
• Big Bro Big Sis > Mentoring program for kids in need.
• Character Counts > Speaking to schools about the building blocks of citizenship.
• Special Olympics > Visits to special events.
• Boys & Girls Club > Visits to special events.
• Variety Club Telethon & Young Variety > Raise money for underprivileged kids.
• Drug Abuse Resistance Education (D.A.R.E.) > Head guest speaker for program graduation.
• Hospital visits > Reading with kids.
